Marketing automation software connects your digital marketing activities into your sales process. It adds prospects, sends nurture messaging sequences to warm them up to your offering and generates warmed up leads. It is your control centre for your digital marketing.
Marketing Automation Activities
- Communication: allows you to communicate with prospects, leads and customers, which in turn leads to more revenue.
- Sales Follow-up: the software ensures that you and your offering are top-of-mind with prospects, which is the most common failing of businesses.
- Lead Generation: generates consistent leads and heightens brand awareness.
- Reporting: deals that are won, lost and close rates.
- Return on Investment: savings in money, time and reduced wastage because marketing automation software is cheaper, quicker and more reliable than humans.