Create and curate content that will add value and educate your target prospects whilst positioning you as the expert they need to solve their problem. Content is also not bad for helping the search rankings for your business website.
Content Marketing Process
- Target Prospect Profiling: we develop a deep understanding of your target prospect to enable us to uncover what is important for them.
- Topic Strategies: we brainstorm ideas, research online resources to enable us to create and curate content they will engage with.
- Editorial Content Calendar: we create a personalised content calendar for your campaign.
- Content marketing delivery: we create and curate content that is then delivered via your website, social media platforms and email.
- Tracking: we track the effectiveness of the campaigns.