Pay Per Click Advertising
Pay per click (PPC) advertising as the name suggests is a way to get your business in front of a target audience and is ‘charged’ when someone clicks on your advert. The main benefit of PPC advertising is your business can guarantee exposure.
PPC Advertising Process
- Audience research: identifying the phrases or people you want exposure for.
- Set-up: campaigns and adverts set-up.
- Management: ongoing management of campaigns.
- Reporting: campaign reporting and continuous improvement.